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Kurt Weidemann

1922 Eichmedien

Kurt Weidemann is one of the greatest typeface designers of the 20th century. Born in Pomerania in 1922, Kurt Weidemann endured military service and internment as a prisoner of war in Russia before serving an apprenticeship in typesetting from 1950 until 1953. From 1953 until 1955 he attended the Stuttgart Art Academy. While still a student, Kurt Weidemann opened a practice and designed writing paper and logos for firms.
In 1964 Kurt Weidemann became a professor at the Stuttgart Art Academy, where he taught until 1983. On the side he continued to freelance as a book designer for various publishing houses, including Klett-Verlag and Ullstein, and also worked as a commercial artist and advertizing consultant.
In 1983 Kurt Weidemann was a founding member of the Wissenschaftlichen Hochschule for Unternehmensführung, a business and management college, in Koblenz, where he taught verbal and visual communications until 1993.
Kurt Weidemann developed the corporate look of Coop, Zeiss, Shell, Merck, Deutsche Bahn, Porsche, and Aerospace. From 1987 Kurt Weidemann advised on the corporate image of Daimler Benz. For Daimler Benz, Kurt Weidemann also developed the corporate A-S-E typefaces that are used by Daimler Benz.
In 1979 Kurt Weidemann designed "Biblica", later renamed "ITC Weidemann", a typeface for the Deutsche Bibelgesellschaft. Between 1991 and 2000 Kurt Weidemann taught at the Hochschule for Gestaltung affiliated with the Zentrum for Kunst- und Medientechnik (ZKM) in Karlsruhe.

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